what we do
Win new clients, build long-lasting trust.
Website Content & Copywriting
Benfits at a glance• Value-driven writing that attracts attention to your work• Marketing that works better • Writing that turns readers into leads • Communicate your ideas clearly and concisely
Companies who don’t know what to say about their work or practice. You may have ideas floating around in your head or jotted down in your journal and need to communicate them effectively through the written word. Marketing teams who could use support with project narratives, web content, or press releases. Firms that are rebranding and need expert copy that’s more specialized than an all-in-one agency can provide. For architects, engineers, and construction professionals who don’t have time to write effectively about their projects.
Our writers specialize in crafting stories with compelling language that speak to your prospective clients and make the value of your work apparent. Our words will be on the job 24 hours a day, 7 days a week (so you don't have to), selling your services, sharing ideas, and strengthening your practice with new projects and recognition.
• Project Narratives • Blog Posts • Press releases • Thought Leadership • Newsletter Content • Proofreading and Editing Existing Content
Website Copy Audit and Rewriting
Benfits at a glance
• Comprehensive audit of your current website copy
• Update and reflect the current standing of your company
• Clear and concise brand messaging across your site
• Attract ideal clients that YOU want to work with
Your website's copy is out of date, and it doesn't represent your current firm. You have expanded and gained more experience and want to reflect this on your site. As soon as potential clients arrive at your site, you want them to think to themselves, "I'd only want to deal with this company". You're always comparing your website to that of your competition and yearning for one that was better. You want website copy that can produce excellent leads that convert into paying clients.
Your website is effectively a business card, but you can fit a whole lot more on it than your name, contact details and company logo. It's also the first encounter many potential customers have with your company, mission, and services. You need to make sure your firm's message and branding are consistent across the site and reflect the current standing of your practice. From the landing page to employee bios, processes and the all-important "about us", we'll create and craft clear, engaging website copy that makes your practice unforgettable and ensure it resonates with readers and clients.
We'll identify potential areas of weakness in your website copy, brand messaging and overall company profile. We'll inform you of our suggested rewrites and if and when we get the green light, the writing begins:
- Homepage
- About page
- Services
- Process
- Biographies
- Contact page
- Footer
- Navigation bar
Marketing Collateral
Benfits at a glance
• Concisely articulate your unique position in the market
• Define a voice for your firm
• Consistent company image and message across all materials
• Marketing materials that sell
Companies that could use an expert and fresh perspective on your firm’s marketing collateral. Anyone refreshing marketing materials and not sure where to begin or developing new materials for an exciting project. Firm leaders planning to attend a conference and want to ensure their marketing collateral makes an impact.
You need a strong, clear voice to reach your audience. That's why we help companies produce new marketing collateral or update and improve existing materials with persuasive copy that articulates who you are and what you offer—and more importantly resonates deeply with the needs of their target market.
• Monographs • Brochures • White Papers • Product Catalogs • E-books • Reports • AD Copy for Publications
Our Process
HERE’S HOW WE’LL WORK TOGETHER:
01 01
RESEARCH & DISCOVERY
Before we put pen to paper, we spend time laying the foundations. We’ll have a discovery call to get to know you (and your company), while also devising a content writing plan that aligns with your needs. After that, it's time for us to become experts on you. We'll review existing marketing collateral and content, study social media/online conversations, analyze your key competitors and more importantly, your target audience.
02 02
STRATEGISING & WRITING
Now comes the fun part (for us) - the writing. Fully prepared, it’s time for our team to get strategising, writing, and editing. Your project has our undivided attention. Once we're done, we'll share the copy along with comments or questions for your feedback.
03 03
REVISIONS & DELIVERY
Finally, we'll incorporate your feedback, double-check everything and send you the final document. Now comes the fun part (for you) - sharing your work and ideas, cultivating industry authority, attracting clients and building trust.